The First Project Developed for a Partner.
Somaraton Events’ first project delivered through a partnership model, demonstrating that our expertise can successfully be applied to developing events beyond our own ecosystem.
2026.
Somaraton Events’ first partner project
72
companies
936
participants
1
partner
Franchise partnership with Serbia Business Run
5 km
race and walk format
More Than an Event
Subotica Business Run & Walk was more than just another corporate event.
It was the first project in which Somaraton Events took full responsibility for delivering an event for a partner, demonstrating that our experience can be successfully applied beyond the projects we have developed ourselves.
What Makes This Project Special?
- The first project delivered through a partnership (franchise) model
- Organization of the largest corporate sporting event in Subotica
- 72 companies and 936 participants at a single event
- Introduction of the Run & Walk concept and a more inclusive format
- Event development in line with Serbia Business Run standards
- Collaboration with the partner to improve the concept and participant experience
How We Develop the Event
Partnership
Developing the event in cooperation with the franchise owner.
Project Management
Planning, coordination and complete event delivery.
Corporate Community
Connecting companies through sport, team spirit and networking.
Production
Complete operational event delivery.
Communications
Collaboration with companies, partners and participants throughout the campaign.
Participant Experience
An event that brings together sport, the business community and a shared experience.
Subotica Business Run & Walk demonstrated that Somaraton Events can successfully develop and deliver sporting events in partnership with other organizations, while respecting their concept, identity and standards.