More Than a Race. An Event That Empowers Women.
One of only two women’s races in Serbia with a tradition spanning more than a decade. A project that brings together sport, health, community and a strong identity.
11
editions
250+
participants
500+
visitors
20.000+
content views during the campaign
4
months
of communication campaign
More Than a Race
Dame Trče is more than just a sporting event.
It is a project through which we have demonstrated how to build a recognizable brand, develop a community and create an event with a clear emotional appeal and identity.
What Makes This Project Special?
- One of only two women’s races in Serbia with a tradition spanning more than a decade
- A distinctive identity as a women’s sporting event
- A four-month communication campaign
- Long-term partnerships with companies and brands
- An event exclusively for women
- A combination of sport, health, entertainment and community
How We Develop the Event
Branding
A multi-month campaign across digital and traditional channels.
Marketing
A multi-month campaign across digital and traditional channels.
Partnerships
Brands become part of the story, not just sponsors.
Production
Complete event organization and EXPO zone management.
Community
A team of more than 50 people and over 100 volunteers.
Participant Experience
From registration to the finish line – every detail tailored to women.
Dame Trče is an example of how an event can grow year after year through an authentic identity and a strong community.