Subotica, Serbia | May 2026
Developing sporting events is not only about creating your own projects. The true value of experience lies in being able to use the knowledge you have gained to help other organizers deliver high-quality events.
That was precisely the goal behind Somaraton Events’ first collaboration on the delivery of the Subotica Business Run & Walk 2026, one of the events in the Serbia Business Run & Walk series.
The event brought together 936 participants from 72 companies, setting a record for the number of participating companies since the race was launched in 2019. In addition to the running wave, a Walk wave was introduced for the first time this year, making the event more accessible to employees who wanted to be part of the team experience regardless of their level of physical fitness.
For Somaraton Events, this was an important step in the development of the company. The experience gained through organizing our own events was successfully applied to a project for a partner, confirming that high-quality event organization is not tied to a single event, but to the knowledge, processes and team behind it.
We believe that this is the greatest value of any sporting event – bringing people, companies and communities together while creating a positive experience for every participant.